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Joe Pergolizzi Business Broker

Joe Pergolizzi, Business Broker at ValleyBiggs

Joe Pergolizzi

Boulder, Colorado

My Background

Entrepreneurship has been my career for more than 25 years now. Three companies, all self-funded from day one, all eventually sold: a brick-and-mortar shop, an online retail business, and a food concept I scaled into 400 franchise locations spread across five countries. Along the way I’ve partnered with brands ranging from Airbnb to Burton, and advised well over a thousand founders through starting, growing, exiting, or acquiring a company — everyone from someone doing it for the first time to Steve Jobs’ own executive team. On the side, I hold real estate and back a handful of early-stage companies.

What I Bring to a Sale

One of the keys to selling a business well is understanding exactly where its strengths and weaknesses sit, so you can accentuate the value and shore up the weak points before a buyer ever sees them. I spend real time helping owners map out how the business could scale further, because that roadmap is often what a buyer is actually purchasing. And I push clients to stay flexible: price is one piece of the puzzle, but most exits ultimately come together in the terms of the deal, not the headline number.

Why I Do This

I genuinely love this work. Watching a founder cross the finish line on a defining moment in their career, while tracking down exactly the right buyer to make it happen, is the most rewarding part of what I do.

Outside of Deals

First and foremost, I’m a dad. Beyond that, I’m an outdoor guy through and through — hiking, mountain biking, and snowboarding fill most of my Colorado weekends. An old art background still shows up in how I tackle problems, and in quieter moments tending the garden or firing up my wood oven for friends.

Reach Out

If you’re thinking about a sale or an acquisition, get in touch with me directly, or take a look at ValleyBiggs’ guide to selling a business and our buy-side advisory services.

Articles by Joe Pergolizzi

Business Brokers Serving Cleveland, Ohio | ValleyBiggs
9 min read
January 01, 2025
Originally published January 1, 2025 · Updated September 21, 2026 If you’re a Cleveland business owner planning to sell — or looking to buy — choosing the right M&A firm is the single decision that shapes everything else about the process. ValleyBiggs offers 100% success-based business brokerage in Cleveland with no upfront fees, so our […]

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