Paul Vartanian Business Broker

A Broker Who’s Been on Every Side of a Deal

Paul Vartanian built and ran his own business before ever becoming a broker, which means he’s felt the weight of parting with something he spent years building — and he’s also sat on the buying side, evaluating whether a company was the right fit. That combination shapes how he works with ValleyBiggs clients today, as both a Franchise Owner and Broker with the firm.

Deals He’s Closed

Paul has managed the sale of Wildpaw, a hemp-based pet supplement brand acquired by Pet Wellness, LLC at its full asking price; Jerky-n-Spice, an Amazon FBA seller of gourmet jerky and hot sauces; and Haircut Party, a subscription-based hairstyling content platform, also sold at full asking price. He’s also worked deals involving KeepemQuiet, a family-travel products company, and Burst, a wellness-industry business.

What Sellers and Buyers Get From Working With Him

Paul spends real time upfront figuring out what a seller or buyer is actually motivated by, then manages expectations against what the market will realistically bear. He’s direct about the fact that most sellers care as much about who buys their business as what they’re paid for it — they want confidence the buyer will carry the business forward — and he treats that concern as central to the process, not an afterthought.

Away From the Deal Table

Based in Tampa, Florida, Paul spends his time outside of work at the gym, mountain biking, traveling, and reading.

Talk to Paul

Whether you’re an Amazon seller, an e-commerce founder, or a subscription business owner weighing your options, Paul can help you figure out the right next step. Explore ValleyBiggs’ Amazon business sale services, e-commerce M&A advisory, or contact ValleyBiggs to connect with Paul directly.