Tom Howard advises owners of digital businesses — SaaS, eCommerce, content sites, tech platforms, and agencies — through the sale of what they’ve built. Based in the Bradenton/Sarasota area of Florida and working with clients nationally and internationally, he has closed more than 160 transactions totaling upwards of $500 million, with particular depth in wellness and supplement brands, business services, tech and SaaS, education, content, and wholesale and distribution.
Tom’s work with sellers starts with genuinely understanding the business and its value proposition, along with the owner’s personal and professional goals, then using that understanding to position the company for maximum demand. He measures success in closed deals, not offers received, and uses that experience to evaluate buyers, negotiate terms, and see a transaction through to the finish line.
For buyers, he helps define the ideal acquisition target, connects them with the right opportunities early, and structures deals built to close — including repeatable strategies for acquirers building out a portfolio rather than making a single purchase.
Tom’s recent deals include Privacy Pros, a cybersecurity business; Parker Naturals, a health and wellness brand selling on Amazon; Ambrosia Collective, a superfood company; and Get Leads Fast, a lead-generation and web-services business — a cross-section of the digital categories he specializes in.
A Christian, Tom spends his downtime with his wife and three children. He’s drawn to anything on the water — boating, offshore fishing, diving, and surfing — and follows technology, politics, and business closely outside of deal work.
If you’re exploring a sale of a SaaS, eCommerce, or other digital business, get in touch with Tom, or read more about how ValleyBiggs approaches selling a SaaS business and sell-side M&A advisory.
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