9 Year Award Winning Online Reputation Management (ORM) Firm – Proprietary Tech Stack – 31% Repeat Orders – Multiple Revenue Streams – Very High Growth

ValleyBiggs® presents a company that has emerged as the leading provider of comprehensive Online Reputation Management (ORM) Solutions in the United States. The team collaborates with individuals and businesses of all sizes to improve their search result appearance, eradicate unfavorable content, and proactively monitor online stature.

In a world where online presence can make or break opportunities, ORM safeguards against false information, negative reviews, and damaging content, allowing people and organizations to maintain trust and credibility. Moreover, the industry fosters a culture of accountability, promotes ethical online behavior, and ensures that authentic and reputable news prevails. As the digital realm continues to flourish, the sector remains a valuable guardian of integrity.

In the coming years, deepfakes, shallowfakes, manipulated videos and images are a growing threat to the reputation of both individuals and companies worldwide. Reputation Management firms will likely play a key role in helping to battle this misinformation storm.Deepfakes impact ORM by allowing bad actors to create ultrarealistic fake content. This can lead to reputational damage and technological advancement of deepfake tools is rapidly scaling

The Business

This business offers an industry exclusive ORM guarantee, crafting tailored deliverables for each client’s unique requirements. Their exceptional reputation sets them apart, attracting discerning buyers during due diligence while competitors grapple with negative customer feedback concerning their products and services. A 31% repeat order rate proves that this business is sticky and continues to be in need by customers.

The company takes pride in its numerous accolades, including recognition as the Best Online Reputation Management Agency for 2022, ranking among the Top 1,000 Global Companies, and maintaining its position as one of the FastestGrowing Privately Held Companies in the United States for the fifth consecutive year.

The firm thrives with an impressive average order value of $6,200 and a revenue mix diversified across 65% from individuals and 35% from businesses.

Management’s strategic use of Artificial Intelligence software has significantly reduced operating expenses in the past 12 months, substantially contributing to bottom-line growth.

Services

3 core services are offered: Online Reputation Management, Review Management, and Content Removal.

Online Reputation Management encompasses a comprehensive array of SEO techniques to enhance online assets, such as websites and social media accounts. This service covers the creation, activity, and continuous monitoring of these assets, complemented by additional components like blogs, guest posts, featured articles, and press releases. Pricing ranges from $6,000 to $16,000 for short-term campaigns lasting 3 to 6 months, $15,000 to $39,000 annually for an individual campaign, or $24,000 to $50,000 for a business campaign.

Review Management involves consulting or managing various business review platforms, including Google Business Profiles. This service begins at $6,000 for a do-it-yourself campaign and $12,000 for a done-for-you campaign for a single location.

Lastly, Content Removal eliminates or de-indexes undesirable content, including mugshots, background information, and privacy details.

For clients seeking multiple services, package deals and discounts are available, including bulk pricing for those requiring a substantial volume of repeatable services. All contract options are paid in advance weekly, monthly, or quarterly or via custom payment plans that include a setup fee.

Customer Acquisition

The company maintains a robust and well-diversified client acquisition strategy, with a healthy mix of organic, manual, paid, direct, and referral traffic.

In terms of inbound traffic, keywords with high buying intent are prioritized. All currently active PPC keywords in campaigns exhibit a strong return on ad spend. The team has judiciously and gradually shifted its reliance away from PPC, placing more emphasis on organic traffic as it grows across the network of domains. Subsequently, advertising costs have decreased, resulting in improved margins. This approach yields approximately 50 inbound leads daily, with impressive conversion rates, thanks to a structured analysis, presentation, negotiation, and closing process.

One department begins with rigorous lead and deal cadence, after which another will present solutions to problems, negotiate sales, and secure payments. Finally, the client success team takes charge of the account through a meticulous customer assignment process.

At the same time, the outbound traffic strategy targets brands and individuals facing reputation management crises or negative news cycles. Business and personal information applications are leveraged to generate contact details, initiate outreach, and elucidate how the firm can be of assistance.

Operations

The typical customer is either a company or an individual seeking to improve their online reputation, with an average lifetime value of $7,110.

The seller works full-time in the capacity of CEO. His primary tasks include recruiting, finances, marketing, and business development.

Day-to-day operations are efficiently managed by a workforce of 40 full-time employees led by a capable executive team. As a result, buyers will transition seamlessly with the guidance of the existing owner.