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Patented Leader on Amazon for the Sale of Air Mattresses – Bestseller in Several Categories – Massive Earnings Growth Every Year – Full Team in Place

Sold
Asking Price $30,500,000
Gross Income $38,462,616
Cash Flow $5,535,797
Year Established 2001

ValleyBiggs® presents an enterprise level Amazon FBA eCommerce Brand that provides high quality, highly rated air mattresses on the Amazon.com platform, offering a variety of sizes and colors for their key mattress product. They are the owner of two key patents for air mattresses, one being for their pump mechanism and one for the mattress assembly and own the license for a globally recognized brand name in perpetuity. These qualities keep them uniquely protected from competitive pressure and have cemented them at the top of their industry on Amazon.

The Products & Patents

The products sold by this company now have a reputation for quality and longevity. Verified Product Reviews on Amazon rave about the quality of their air mattresses and how they’re perfect for not just guests coming for a visit, but for people in need of comfortable sleeping arrangements in general. Some reviewers mention how helpful they are for back pain and other spinal problems, with their ease of use and transport placing the products well above other competitive brands.

The products have a combined Average Order Value of $140.00, 4.9 Stars, and consistently the enviable title of #1 best seller in multiple categories. The success of their products has been so strong, in fact, that they have enjoyed an 88% YOY Revenue Growth Rate.

The products are manufactured by one of the current owners behind the brand, who owns a large manufacturing operation that specializes in inflatable products. An ideal buyer would want to retain a long-term relationship with the manufacturer, would receive the same pricing as the brand currently has, and would be able to license the patents in perpetuity with no royalty fees. This provides the buyer with a trustworthy supplier of their products for the foreseeable future, taking some of the stress of building up a network of manufacturers from the buyer’s shoulders.

The patents have proven to be valuable throughout the company’s growth, as many, potentially the majority, of competition of Air Mattress brands on Amazon infringe on their patents. This creates the opportunity to remove certain competitors on Amazon and in other marketplaces, further strengthening the Brand’s dominant position as the market leader.

Human Resources

Each of the 2 current owners spend less than 10 hours per week managing the business. The more operations-focused owner is responsible for handling Selling Central management, delegating tasks to VAs, and performing market research on competitors. The other owner, meanwhile, is more focused on manufacturing and logistics, and spends time working with his factories on quality and coordinating logistics. The current owners are willing to remain onboard to assist with managing the brand ensuring a seamless transition. They remain highly bullish on the brand and the opportunity for growth, especially if they find a buyer with the skills and capital to help it grow faster.

Alongside the owners, the company is run with the help of a fully trained team of virtual assistants in India. These VAs will transfer with the company, or the buyer could utilize the services of the VA company that the owner operates, at cost, to manage the brand.

Scale Opportunities

The brand is brimming with opportunities for growth. First, they have launched a new product line in the “good/better” air mattress category to complement their existing “premium” line. This new product line will compete with some of the lower-cost options on Amazon, getting an even stronger hold on the air mattress market than before. As a result of their existing strength and rank on the marketplace, they have already started to rank on Amazon in this product line by using reviews from their current listings (over 4,700 reviews so far and a top 50 product in its category).

Other options for growth include:

  • DTC, using Shopify. Paid advertising would be used to draw attention to this new store and the products available there.
  • com, Overstock.com, Wayfair.com
  • Retail box store deals
  • Amazon’s international expansion to UK and EU

These strategies would diversify the revenue that the company generates, making their products more accessible not just to Amazon, but the internet as well. International expansion is also highly promising, as they currently sells only to US with  Canadian sales will launching August 2023.

Summary

This acquisition offers a buyer the opportunity to purchase some highly valuable real estate – not just access to highly valuable patents for these products, but also the Best Seller Rank and overall placement in various categories on the Amazon platform, the largest eCommerce Retailer in the country.

They are a titan of the air mattress industry with the profits to show for it and are steadily on the rise with each passing day. With the current owners willing to help the buyer manage the brand, a golden reputation on the Amazon platform, and products that customers dream about when seeking quality mattresses, the brand is a perfect pick for a seasoned buyer.

This eCommerce Brand is Represented by:

ValleyBiggs.com

Amazon FBA Brokers

WC 3122

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