Well-Established Brand in Natural Health & Vitamins – Focused in Senior Market – Over 100,000 Monthly Site Visitors
This well-established company carries a widely known brand name in a niche Nutritional Supplements category. This eCommerce opportunity has a 30% Repeat Order Rate along with impressive and continuous month over month growth. Its website boasts over 100,000 visitors per month, where all of its purchases are currently generated. This company is a solid presence within the supplements industry, and retains advantageous terms established with high quality suppliers. Scaling opportunities are extremely open, with the Amazon marketplace still untapped and the international market waiting. With very little upkeep or industry affiliation, this could be a real gem for someone looking to jump into one of eCommerce’s hottest verticals.
Concentrating on Natural Health/Vitamins for the senior market, this company has a laser-guided approach to its product offerings, all sold under a unique brand. Average Order Values are an impressive $130.
Workload is light for this opportunity. Current owners work 10-15 hours per week. While the business ships close to 2,000 orders per day, the only other major tasks of ownership is basic daily analysis of financials. All inventory is stocked in an warehouse where there is zero turnover for spoiled product.
Paid ads are currently displayed on Bing and various other native ad networks, as well as PPC, and email campaigns. Working directly with an affiliate network has been highly successful, allowing owners to pay on a performance basis and requiring less work. The Website has a monthly visitor level of over 100,000. New owners will inherit an email database of over 54,000, with an average repeat customer rate of 30%.
Immediate scaling opportunities here are immense – the most obvious being the (as yet) untouched big fish, Amazon.com. International expansion opportunities are another exciting brass ring. The company currently does zero SEO or social media, leaving a huge opportunity for someone who is willing to jump in and do some innovative marketing.
An established brand and multiple huge marketing opportunities make this a perfect opportunity to step into one of the most lucrative verticals in the e-commerce industry and to begin expansion opportunities immediately.
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